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our story
At ATWC by Michelle, it is our mission to inspire personal expression through a love for jewelry, and to celebrate creativity while becoming part of your look every single day. We commit to ensuring a safe and accepting space for all, built on trust, vulnerability and community. Let us help you share who you are without saying a word!
Hi! we're All the way creative by Michelle, nice to meet you!
We think of ourselves as a life-size jewelry box located in the heart of Washington, DC. We create jewelry experiences that speak to the hearts of our customers.
We are creatively obsessed with putting the love into our jewelry making process, so we are creatively invested in you. We can't wait to make your creative obsessions come true.
Together, they created jewelry that spoke to their hearts...
Michelle's passion for jewelry started at an early age when she spent hours creating jewelry as a hobby with her mom. Together, they created jewelry that spoke to their hearts. Being eclectic in her approach to style, Michelle felt limited in her jewelry selection from stores. Her mom and she had to create what fitted "HER" classification of normal. She knows that her mom helped to shape who she was as a person and helped to develop her self-expression. So, Michelle dedicates her ability to continue to be creatively lifted and inspire all those who are interested in what her fabulous life-size jewelry box has to offer.
Michelle DeVille, CEO & Jeweler
Hi, and welcome!
All the way Creative by Michelle, was founded in June 2020 by owner Michelle DeVille. We are based in Washington, DC. It was initially a hobby that began over 15 years ago with my mother.
The hobby eventually took a back seat to the need to focus on the completion of my college degrees. In 2020, I wanted to make a special gift for my husband and father. This idea came about when I was not able to find any jewelry items that matched the style of my father or husband. So I decided I would create a special bracelet and rosary set that spoke to the men I knew they were. I went out and purchased the supplies that I thought would get the job done, and the rest is history!
Since then, I have poured my heart, love and energy into jewelry pieces that are whimsical, sophisticated and fashionable. All of our products are created to make you feel beautiful, powerful and most of all like yourself.
Let us help you share who you are without saying a word!
